CONTENT OF THE WORKSHOP
PUBLIC SPEAKING (in depth analysis of the different types of communication, focus on public speaking and on how to create a good story, the speech process).
DIGITAL COMMUNICATION (in depth analysis of online communication, the types of public, basics of social media and how to create an editorial plan, focus on the professional use of LinkedIN, how to elaborate a successful communication strategy).
STORYTELLING (in depth analysis of what storytelling is, the characteristics of storytelling, how to build a successful and engaging story regardless of its main topic).
FONDAZIONE 1563 CASE STUDIES (Fondazione 1563 will be presenting a selection of three case studies focused on storytelling, starting from three projects that Fondazione has been developing in the last years, focused on digital humanities and cultural heritage).
GOALS OF THE WORKSHOP
The workshop aims to provide PhD students with knowledge and professional skills in terms of public speaking, digital communication - with a particular focus on social media, and on LinkedIN specifically - and storytelling, with the ultimate aim of providing them with the right tools to tell something about themselves and their research in different contexts (academic and non-academic) in a dynamic and engaging way, accessible to a general public and to a potential employer.
The workshop includes both frontal lessons and moments of practical interaction, in which participants will have the opportunity to actively participate in some practical exercises.
- Elisabetta Ballaira, Executive Director, Fondazione 1563 per l’Arte e la Cultura
- Francesca Bocasso, Programma Humanities, Fondazione 1563 per l’Arte e la Cultura
- Virginia Ciccone, Programma Humanities, Fondazione 1563 per l’Arte e la Cultura
- Mariastella Circosta, Programma Humanities, Fondazione 1563 per l’Arte e la Cultura
- Donatella Romano, digital communication specialist